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Aviação Comercial
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Embraer-X
Instituto Embraer
Logotype and Symbol
Our logo, designed in 1969 by visual artist José Maria Ramis Melquizo, combines a symbol representing an airplane flying and the letter “E” from our company name.
Today, it is interpreted as a graphic representation of a flying object, symbolizing progress and movement towards the future.
The symbol is used separately only when accompanied by a clear reference to Embraer in close proximity.
Embraer logo is the single logotype and symbol representation of this company, including all its fields of business. Other logos, to any purpose, must not be created.
Clear space
Colored background
Over Institutional colors
Embraer’s logo can be applied over the colors of the brand institutional palette, according to the chart. Contrasts were defined to always preserve reading.
Over secondary colors
Embraer’s logo must be applied in white over special colors that eventually compose graphic system secondary palette.
Difuse backgrounds
When applying the logo over diffuse backgrounds, like photos, choose homogeneous areas in colors that assure good contrast and legibility. The logo can vary between Embraer blue or white, according to the background.
Aircraft and other vehicles
When applying the logo and symbol to aircraft and other vehicles, ensure the symbol always points forward, indicating movement. Apply the standard logo and symbol versions on the front and back views of the vehicles.
<- Movement direction
Movement direction ->
exclusive version for application on vehicles
Tagline
Misuse
Never change the proportion or position of logo elements.
Never apply the logo rotated.
Never change logo colors.
Never use contours.
Never add subtitles or business units names.
Never add new elements.
Never use the trademark dissociated from the symbol.
Never apply logo over a colored background disrespecting the examples given in this brand book.
Never use a black logo over a colored background.
Never apply logo over images that provide low contrast.
Never apply logo over strong interferences of the images.
Never apply logo over messy backgrounds.
Never reconfigure the logo manually or add any element or effect. Always use the official files, which must be downloaded from this page. Any modification, even if temporary or commemorative, must be approved by Corporate Marketing.